BBA Curriculum

BACHELOR OF  BUSINESS ADMINISTRATION   (BBA)

PAPER TITLES

SEMESTER  I                                                                                                                           Part-I                                                                    1.      Communicative English-I 2.      Hindi Grammar & Communicative Hindi-I      Part-II                                                    1.      Managerial Economics 2.       Management Process   3.      Information Technology for Mangers    4.      Event Management	SEMESTER   II Part-I  1. Communicative English-II  2. Hindi Grammar & Communicative Hindi-II Part II 1.      Accounting for Managers-I 2.      Business Environment. 3.      Quantitative Techniques for Managers 4.      Business Analysis using MS-Office
SEMESTER   III Part-I                                                                    English & Soft Skills – I Basic Knowledge of Italian – I                                    Part-II                                                    1.       Human Resources Management     2.       Operations Management    3.       Organization Behavior  4.       Fundamentals of Web Technology	SEMESTER IV Part-I                                                                    1.      English & Soft Skills – II 2.      Basic Knowledge of Italian – II                                    Part-II                                                    1.      Financial Management 2.       Marketing Management 3.      Fundamentals of Research Methodology 4.      Advanced Web Technologies
SEMESTER   V 1.      Business law 2.      E-Business 3.      Fundamentals of Research Methodology      4.      Adobe Photoshop 5.      Management Accounting 6.      Financial Markets and Services ** BBA Practical’s	SEMESTER  VI 1.      Business Strategy 2.      International Business 3.      Taxation  4.      Computerized Accounting through Tally Cluster: Marketing Management 5.      Advertisement & Media Management 6.      Logistics and Supply Chain Management 7.      Project **BBA   Practical’s

I BBA I SEMESTER SYLLABUS 2017-18

TITLE: COMMUNICATIVE ENGLISH-I

UNIT – I:

Introduction to Communication: Meaning and definition- Process – Features – Objectives – Importance – Essentials of Good Communication – Communication Barriers – Overcoming barriers.

UNIT – II:

Oral Communication: English Vocabulary – Words –Meanings –Synonyms –Examples.

UNIT – III:

  Business Language: Business English vocabulary – Phrases and Idioms – Business terms – Confusable pairs – One-word substitutions.

UNIT – IV:

Writing: Business Correspondence: Features of Written Communication – Types of Business Correspondence: Sales Letter – Claim letter – Adjustment Letter – Collection Letter – Resume.

UNIT – V:

 Word Building: Words Stress – Sentence stress- Intonation Patterns – English Affixes and Suffixes.

I BBA I SEMESTER SYLLABUS 2017-18

TITLE: MANAGERIAL ECONOMICS

UNIT – I   Introduction
Business – meaning and its importance in the economy ; Economic and non- economic activities ; economics – definitions – distinction between micro and macro economics. Concept of utility; cardinal and ordinal utility, law of diminishing marginal utility; law of substitution.

UNIT – II  Demand and supply
Demand : meaning , types of demand , law of demand , elasticity of demand ; different Types of elasticity of demand – price elasticity , income elasticity , cross elasticity and promotional elasticity –determinants of  elasticity of demand – supply – meaning and importance ; law of supply ; consumers surplus.

UNIT -  III  Production and costs
Concept of production, production function ; distinction between short run and long run ; law of variable proportions ; law of returns to scale - concept of cost of production ; cost function ; costs in short run and long run.

UNIT – IV Market structures and pricing
Market structures ; characteristics - perfect competition –Monopoly –Pricing in various market structures during short run and long run

UNIT – V  National income Trade cycles and International trade
National income ; different concepts of national income ; measurement of national income ;concept of Trade cycles – different phases of trade cycles ; concept of monetary policy and fiscal policy ; concept of International trade and Balance of payments.

I BBA I SEMESTER SYLLABUS 2017-18

TITLE: MANAGEMENT PROCESS

Objective: To euip the Knowledge on the principles of management is essential for all kinds of people in all kinds of organizations. After studying this course, students will be able to have a clear understanding of the managerial functions like planning, organizing, staffing, leading and controlling. Students will also gain some basic knowledge on international aspect of management.

UNIT – I

Management: Meaning & Definition - Importance of Management - Role and Responsibilities of Top, Middle and Lower Managers - Functions of Management – Ethics and Corporate Social Responsibility.

UNIT – II

Planning: Meaning & Definition - Nature/Features – Purpose/Need - Significance – Steps in Planning Process - Types of planning - Levels of Planning – Limitations of Planning.

UNIT – III

Organizing: Meaning & Definition - Nature of Organization - Principles of Organization – Importance of Organization - Process of Organization.

Formal & Informal: Formal Organizations – Characteristics – Advantages & Disadvantages - Informal Organizations - Characteristics – Advantages & Disadvantages – Difference between Formal & Informal.

Organizational Structure: Features – Types of Organization/Organizational Structure – Line Organization – Advantages & Disadvantages – Line & Staff Organization - Advantages & Disadvantages – Functional Organization - Advantages & Disadvantages – Divisional Structure - Advantages & Disadvantages.

UNIT – IV

Staffing: Meaning & Definition – Elements of Staffing - Functions of Staffing.

Directing: Meaning & Definition – Nature – Elements – Purpose of Directing – Process of Directing – Importance of Directing – Requirements to Effective Direction.

UNIT-V
Controlling: Meaning & Definition – Nature of Controlling – Objectives of Controlling – Importance of Controlling – Process of Controlling - Barriers of Control.

Recommended Books:

1.      Koontz, H. And Wihrich H, Management, Mc Graw Hill.

2.      Sharma, Principles of Management, Kalyani Publishers, Hyderabad.
         

I BBA I SEMESTER SYLLABUS 2017-18

TITLE: IT FOR MANAGERS

Objective: To provide an insight into the basic features of Computes and their applications in Managerial Decision-Making.

UNIT-I

IT in the Modern Organization: Basic Concepts of Information Systems– Organizational Structure and IT support – IT supports at different Organizational Levels – Managing Information Technology in Organizations.

New Technologies in Information Technology: Introduction to– Artificial Intelligence – Supply Chain Management (SCM) – Customer Relationship Management (CRM).

UNIT-II

Introduction to Computer Systems: Introduction & Meaning of Computer – Definition of Computer – Characteristics of Computers –  Applications of Computers – Five Generations of Modern Computers – Classification of Computer Systems –  Central Processing Unit (CPU)

UNIT-III

Computer Peripherals:

Input Devices – Key Board, Mouse, Trackball, Touch Screen, Joystick, Voice Recognition

Output Devices – Monitor, Printer, Plotter, Speakers, Projector

Storage/Memory Devices – Primary Storage Devices: ROM, PROM, EROM, RAM, SRAM, DRAM; Secondary Storage Devices: Floppy Disc, Portable Hard Disc, Magnetic Tape, Pen Drive, Flash Memory Cards

UNIT-IV

Hardware: Meaning & Definition of Hardware – Features of Hardware – Types of Hardware.

Software: Meaning & Definition of Software – Qualities of Software – Types of Software.

Operating System: Meaning & Definition of OS – Functions of OS – Windows OS

UNIT-V

MS Office: Introduction to MS Office – Features of MS Office – Applications of MS Office.

MS Word: Introduction to MS Word – Importance of MS Word –  Components of MS Word –  Opening Ms Word – Creating New Document –  Saving & Printing Document – Duplicating Document – Undo & Redo Document – Using Font Attributes Document – Applying Paragraphs options – Finding & Replacing Words in Document.

RECOMMENDED BOOKS:

Ms. J.J.L.R. Bharathi Devi, M. Com., MBA., MCA., M.Phil (Computers),

M.Phil. (Management) A Text Book on Information Technology, Maruthi Book Depot, Guntur.

I BBA I SEMESTER SYLLABUS 2017-18

TITLE: EVENT MANAGEMENT

UNIT:1 Introduction to Event Management & Concept:

Meaning, Definition of Event Management, Size of Events, Types of Events, The Event Theme, Code of Ethics, Developing, Analyzing, Designing & Logistics of Concept.

UNIT:2  Legal Compliance, Marketing & Risk Management:

Relevant Legislation, Liquor Licensing, Federal Trade Commission Act, Stakeholders & official Bodies ,Contracts, Nature & Process of Event Marketing, Promotion, Process of Risk Management.

UNIT: 3 Planning, Staging & Staffing:

Planning Process, Staging: Choosing the Event Site, Developing the Theme, Conducting Rehearsals, Producing Services, Arranging catering, Organizing Accommodations & Managing The Environment, Staffing: Preparing Job Description, Recruitment& Selection, Training Briefing & Managing Volunteers.

UNIT:4 Safety & Security:

Security, Occupational Safety & Health, Incident Reporting, Crowd Management &Evalauation: Plan, Major Risks, Emergency Planning, Implementing Emergency Procedures

UNIT: 5 Monitoring, Control & Evaluation:

Monitoring & Control Systems, Operational Monitoring & control, Evaluation, Careers in Changing Environment-Job Opportunities.

References:

1.      Event Management, Lyn Van Der Wagen&Brenda R.Carlos-Perason Publication

2.      Event Management by Swarup K. Goyal - Adhyayan Publisher – 2009.

3.      Event Management & Public Relations by Savita Mohan - Enkay Publishing House.

I BBA II SEMESTER SYLLABUS 2017-18

TITLE: COMMUNICATIVE ENGLISH - II

UNIT-I:                     

Advanced Writing Skills: Business Reports – Letter reports, Formal Reports – Memorandum writing – Notice, Agenda, and Minutes - Social Correspondence – Telephone- E-mail.

UNIT-II: 

Advanced Reading Skills: Comprehension of factual material – Interpreting visual information – tables, graphs, charts.

UNIT-III:

Advanced Speaking Skills: Business Etiquette – Impromptu Speeches – Debate / role-play – Syllable Division, Phonetic transcription.

UNIT-IV: 

Dyadic Communication: Face-to-face conversation – Oral presentation–Presentation pattern-Speeches for special occasion.

UNIT-V:

Listening Skills: Hearing vs. Listening – Importance of listening – Listening Situation – Barriers to Listening – Developing Listening skills.

I BBA II SEMESTER SYLLABUS 2017-18

TITLE: ACCOUNTING FOR MANAGERS-I

Unit I: Introduction to Accounting

Meaning & Definition of Accounting – Objectives of Accounting – Principles of accounting Functions of Accounting – Branches of Accounting- Advantages of Accounting – Disadvantages of Accounting. Few Basic terms (Business Transactions, Debtor, Creditor, Capital, Goods, Assets, Equity, Income, Expenditure, Expense, Drawings, Loss, Turnover, Net worth, Insolvent, Voucher). (Theory)

Preparation of Journal and Ledger (Problems)

Unit II: Subsidiary Books with special reference to cash book (Single, Double, Triple Column & Analytical Petty cash Book) – (Problems)

Unit III: Bank Reconciliation Statement:  Meaning of Bank Reconciliation Statement - Need for Bank Reconciliation Statement - Reasons for difference between cash book and pass book balances - Problems on favorable and over draft balances - Ascertainment of correct cash book balance- Preparation of bank reconciliation statement. (Problems)

Unit IV: Trial Balance, Final Accounts:

Trial Balance: Meaning, Objectives of Trail Balance, Methods of preparation, Limitations of Trail Balance – Preparation of Trail Balance (Theory) - Trial Balance - (Problems)

Final Accounts:

Trading Account, Profit & Loss Account and Balance Sheet- Final Accounts of a Sole trader, Manufacturing Account – Trading Account – Profit and Loss account and Balance Sheet – Adjustments (With Simple Adjustments).

Unit V: Depreciation - Meaning – Causes – Objectives of Providing Depreciation - Accounting Treatment - Methods of Providing Depreciation – Straight line Method – Diminishing Balance method - Annuity Method. (Simple Problems)

Recommended Books:

1. Accountancy - I - S.P. Jain & K.L Narang Kalyani Publishers

2. Financial Accounting - Dr.V.K.Goyal Excel Books

3. Introduction to Accountancy - T.S.Grewal S.Chand and CO

I BBA II SEMESTER SYLLABUS 2017-18

TITLE: BUSINESS ENVIRONMENT

UNIT-I : Frame work of Business Environment

Meaning - Definition - Characteristics of Business Environment- Scope of Business Environment- Significance/Importance of Business Environment - Components/factors/Elements influencing Business Environment (Internal & External).

UNIT-II: Components of Macro Environment of Business

Elements of Socio-cultural Environment – Features of Technological Environment – Impacts of Technological Environment on Business- Dimensions of Political Environment – Influence of Political Environment on business.

UNIT-III: Economic Environment of Business

Meaning - Definition – Classification of Economic Environment of Business- Components of Economic Environment of Business.

Economic System-Meaning-Definition-Basic units of an Economic system-Characteristics of Economic system – Functions of Economic system- Types of Economic system (Socialistic, Capitalistic, Mixed) – Characteristics, Merits & Demerits of Economic system.

UNIT-IV: Economic Planning

Meaning-Definition-Essentials of Economic Planning-Economic Planning in India- Aims & Objectives of Economic Planning in India-Features of Planned Economy-Need & Importance of Economic Planning-Limitations/Arguments against Planning.

UNIT-V: International Business Environment

Introduction- Determinants of the International Business Environment – Importance of International Business Environment- Dimensions/Framework of International Business Environment-Challenges of International Business Environment.

I BBA II SEMESTER SYLLABUS 2017-18

TITLE: QUANTITIVE TECHNIQUES FOR MANAGERS

Objective: To enable the students to learn techniques of operations research and resources management and their application in decision making in the management.

UNIT – I: INTRODUCTION

Statistics: Meaning, Definition, Functions, Importance and Limitations of Statistics.

Collection of data: Primary and Secondary data –Data Collection through Schedules and Questionnaires.

Frequency distribution: Meaning & Definition of Frequency Distribution – Tabulation Meaning & Essentials for Good Table, Diagrammatic Presentation of Data Meaning, Importance & Limitations

Problems On: Frequency Distribution, Histograms, Frequency Curves and Frequency Polygon

UNIT – II: MEASURES OF CENTRAL TENDENCY

Definition of Central Tendency, Objectives of Central Tendency, Characteristics of Central Tendency, Types of Averages – Arithmetic Mean, Geometric Mean, Harmonic Mean, Median, Mode (for Individual, Discrete, Continuous Series) – Properties of Averages and their Applications.

UNIT – III: SAMPLING TECHNIQUES (Only Theory)

Introduction to Sampling – Elements of Sampling – Advantages of Sampling – Disadvantages of Sampling –  Sampling with Replacement –  Sampling without Replacement –  Types/Methods of Sampling: Random Sampling (Random, Systematic, Cluster, Multistage, Area Samplings); Non-Random Sampling(Convenience, Judgment, Quota, Panel, Snowball)

UNIT – IV: SET THEORY 

Set –Types of Sets – Operations on sets – Venn diagram – Demogran Laws & its applications

UNIT – V: MATRIX

Meaning – Types of matrices – Matrix Operations (Matrix addition, Matrix Subtraction, Matrix Multiplication) – Matrix Determinants, Minors and Co-factors – Matrix inversion.

I BBA II SEMESTER SYLLABUS 2017-18

TITLE: BUSINESS ANALYSIS USING MS-OFFICE

Objective: To provide an insight into the basic features of Computes and their applications in Managerial Decision-Making.

UNIT-I

MS PowerPoint: Introduction to MS PowerPoint – Elements of PowerPoint – Creating New Presentation – Inserting Slides – Deleting Slides – Saving & Printing Presentation – Inserting Tables – Inserting Pictures, Clip Arts, Shapes, Word Arts – Inserting Slide Numbers – Inserting Movies & Sounds.

UNIT-II

Advanced Features of MS PowerPoint: Designing Presentation using Templates – Designing Presentation using Masters – Using Custom Animation – Adding Slide Transactions – Hiding Slides – Jumping Slides – Adding Navigation Buttons.

UNIT-III

MS Excel: Introduction to MS Excel – Starting MS Excel – Components of MS Excel – Applications of MS Excel – Introduction to Work Sheet – Adding & Deleting Work Sheet – Entering Data – Inserting Graphs & Charts

UNIT-IV

Advanced Features of ME Excel (Formulas & Functions):

Formulas: Math Formulas: Addition, Subtraction, Multiplication, Division & Average formulas. Data & Time Formulas: Age Calculation, Date & Time Difference.

Functions: Definition – Types of Functions: Math Functions, Logical Functions, Text Functions, Financial Function, and Statistical Function – Preparing Students Marks Report – Preparing Employee Salary Statement.

UNIT-V

Computer Networks: Introduction to Networks – Line Configuration in Computer Networks – Types of Network Topology: Bus Topology, Ring Topology, Star Topology, Mesh Topology, Tree Topology, Hybrid Topology – Transmission Modes in Computer Networks: Simplex, Half-Duplex, Full-Duplex – Types of Communication Networks: LAN, MAN, WAN.

RECOMMENDED BOOKS:

N. V. N. Chary & Lalitha S., Fundamentals of Information Technology, Kalyani Publishers,

Hyderabad.

Alexi's Leon and Mathews Leon, Fundamentals of Information Technology, Leon Press (2nd

Edition)

II BBA III SEMESTER SYLLABUS 2017-18

TITLE: ENGLISH AND SOFTSKILLS - I

UNIT-I:

Writing & Speaking Skills: Spellings – Vocabulary – Punctuation – Conversations: Role plays – Pair Work - Speeches

UNIT-II:

Body Language: Meaning – Nature and Scope – Components of Body Language: Posture, Gestures, Eye contact, Hand Shakes.

UNIT-III:

Time Management: Concept – Significance of Time Management – Aspects of Time Management – Relevance towards Career Growth – Factors causing waste of time – Corrective Measures.

UNIT-IV:

Personality Development: The Concept of Personality – Dimensions of Personality – Significance of the Term “Personality development”.

UNIT-V:

Interpersonal Relationships: Concept of Interpersonal relationships – Teaming – Developing Positive personality – Analysis of Strength and Weaknesses.

II BBA III SEMESTER SYLLABUS 2017-18

TITLE: HUMAN RESOURCE MANAGEMENT

Unit-I: Introduction:  Meaning & Definition of Human Resource Management – Nature of  Human Resource Management – Features of  Human resource Management - Scope of Human Resource Management – Objectives of Human Resource Management -  Functions of Human Resource Management – Managerial Functions – Operative functions – Principles of Human Resource Management.

Unit-II: Human Resource Planning: Meaning & Definition of Human Resource Planning -  Characteristics/Features of Human Resource Planning – Reasons for Increasing Focus on HR Planning – Objectives/Purpose/Importance of Human Resource Planning – Principles of Human Resource Planning – Activities of human Resource Planning – Human Resource Planning at Different levels - Types of Human Resource Planning – Short term planning – Long term Planning.

Unit-III: Recruitment: Meaning & Definition of Recruitment – Nature/Features of Recruitment – Significance of   Recruitment – Objectives of Recruitment - Factors Affecting Recruitment policy – Sources of Recruitment – Internal Source Merits& Demerits – External Source Merits & Demerits -  Methods/Techniques of Recruitment – Internal Methods-  Direct Methods – Indirect methods – Third party methods.

Unit-IV: Selection: Meaning & Definition of Selection – Purpose of Selection – Selection procedure - Factors Affecting Selection Decisions – Limitations of Selection – Difference between Recruitment & Selection – Selection / Employment tests.

                Interview: Meaning & Definition of Interview – Features of Interview – Objectives of Interview – Types of Interview – Preliminary Interview - Core Interview – Decision making Interview.

Unit-V: Training: Meaning & Definition of Training – Purpose/Objectives of Training - Areas of Training – Training Process – Training Methods & Techniques – On-the-Job Methods - Off-the-job Methods

Development: Meaning & Definition of Development - Objectives of Development – Difference Between Training & Development.

References:

·         DK Tripathi , Human Resource Management; Text & Cases, Wisdom, Delhi

·         P.S. Rao, Essentials of Human Resource Management& IR Himalaya, Mumbai

·         Human Resource Management- Shashi K. Gupta, Rosy Joshi, Kalyani Publishers.

II BBA III SEMESTER SYLLABUS 2017-18

TITLE: OPERATIONS MANAGEMENT

Objective:  To acquaint the students with decision-making process & various aspects of Operation Management.

Unit-I

Operations management: Introduction of Operation Management – Meaning & Definition of Operation Management – Objectives of Operation Management – Scope of Operation Management – Interaction of Operations Management with Other Areas – Difference between Manufacturing and Service Operations.

Unit-II

Plant Location: Meaning of Plant Location – Factors determining Plant Location – Process/Steps in Plant Location Selection – Importance of Plant Location

Plant Layout: Meaning of Plant Layout – Objectives of Plant Layout – Factors influencing Plant Layout – Importance of Plant Layout – Types of Plant Layout: Process Layout, Product Layout, Fixed Position Layout, Combined Layout

Unit-III

Materials Handling: Meaning & Definition of Materials Handling – Objectives of Materials Handling – Scope of Materials Handling – Factors Affecting Materials Handling – Materials Handling Equipment’s: Lifting & Lowering Devices; Transporting Devices; Combination Devices; Storage Devices

Unit-IV

Job Design: Introduction – Goals of Job Design – Objectives of Job Design – Factors Affecting Job Design – Techniques of Job Design

Work Study: Meaning & Definition of Work Study – Objectives of Work Study – Benefits of Work Study – Procedure of Work Study

Unit-V

Operations Control: Meaning & Definition of Operations Control – Techniques of Operations Control: Benchmarking, Balanced Score Cards, Network Techniques – Process of Operations Control

References:

1. Russell, Roberta S & Bernard W.Taylor, Operations Management, Pearson, New Delhi, 2004.

2. Chase: Operations Management for Competitive Advantage, Tata McGraw Hill, New Delhi.

3. Buffa, E.S., ‘Modern Production Management’, New York, John Wiley, 1987.

4. Adam, E.E. and Ebert, R.J, Production and Operations Management, PHI, New Delhi, 1995.

II BBA III SEMESTER SYLLABUS 2017-18

TITLE: ORGANIZATION BEHAVIOR

                       

Unit-I: Definition, Nature and scope - Focus and Purpose - Importance of organizational behaviour –– Framework – Organizational behaviour models.

Unit-II: Personality – Types – Factors influencing personality – Learning – Types of learners – Learning process – Learning theories – Organizational behaviour modification -  Management Intervention - Emotions  - Emotional Labour – Emotional  Intelligence.

Unit-III: Attitudes – Characteristics – Components – Formation – Measurement- Values - Perception – Factors influencing perception – Interpersonal perception - Impression Management - Motivation –  Types – Effects on work behavior.

Unit-IV: Organization structure – Formation – Groups in organizations – Influence – Group dynamics – Emergence of informal leaders and working norms – Group decision making techniques – Team building - Interpersonal relations – Communication – Control.

Unit-V: Leadership and Power: Meaning – Importance – Leadership styles – Theories – Leaders Vs Managers – Sources of power – Power centers – Power and Politics.

References:  

1. Stephen P. Robins, Organizational Behavior, PHI Learning/Pearson Education, 2008.

2. Fred Luthans, Organizational Behavior, McGraw Hill, 2001.

3. Schermerhorn, Hunt and Osborn, Organizational behavior, John Wiley, 2008.

4. Udai Pareek, Understanding Organizational Behaviour, Oxford Higher Education, 2004.

5. Mc Shane & Von Glinov, Organizational Behaviour, Tata Mc Graw Hill, 2007.

II BBA IV SEMESTER SYLLABUS 2017-18

TITLE: FINANCIAL MANAGEMENT

                       

Unit-I : Financial Management: Nature and scope – Financial goals: profit maximization , wealth maximization ; Financial functions – investment, financing and dividend decisions- Dividend decisions– types of dividend– determinants of dividend  policy.

Unit-II :Source of Finance : Classification of source finance – Factors determining the choice of finance  - Midterm Finance  - Public deposits  - Merits – Limitations – Commercial banks – Merits – Limitations – Lease Financing – Merits – Limitations – Short term Sources – Bank Credit (Loans,Cash,Credit,Overdraft) –Trade Credit –Installment – Credit –Advances – Commercial paper – Long term Sources of Finance – Issue of shares – Equity shares – Merits – Limitations – Preference shares – Types of Preference shares – Difference between preference shares and Equity shares – Retained Earnings – Debentures – Types of Debentures – Merits of Debentures – Limitations of Debentures – Difference between Debentures and shares.

Unit-III: Working capital Management : Working Capital – Meaning – Concept of working capital – Gross working capital – Networking capital – Permanent working capital – Temporary working capital – Components of working capital – Current assets – Current liabilities – Importance of working capital – Factors influencing working capital – Adequate & Inadequate working capital – Estimation of required working capital.

Unit-IV: Capital Budgeting: Meaning – Importance – Computation of capital budgeting – Process of capital budgeting – Payback period method  – Net present value method – Profitability index method – (Simple Problems in Payback period method , Net present value method and  Profitability index method)

Unit-V: Capital Structure: Meaning – features of appropriate capital structure –importance of capital structure- Capital structure theories – Traditional and MM hypotheses – Determinants of capital structure. (Theory only)

II BBA IV SEMESTER SYLLABUS 2017-18

TITLE: MARKETING MANAGEMENT

Unit-I: Introduction: Meaning of Market –Definition of Market- Importance of Market- Classification Of Market – Meaning & Definition of Marketing – Nature of Marketing – Scope of Marketing – Objectives of Marketing – Importance of Marketing – Concepts of Marketing       (Needs, Wants & Demands, Products,Value,Exchnage,Transaction & Relationship, Market & Marketer) Meaning & Definition of Marketing Management – Objectives of Marketing Management – Principles of marketing Management –StepsinMarketingManagementProcess.

Unit-II: Product Design: Meaning and Definition of product – Features of Product – Importance of Product – Product Classifications/Types of Product - Decisions Involved in Product – Levels of Product.

Unit III : Product Mix & Product Line – Factors Influencing Change in Product Mix – Product mix Strategies – Product Mix Decisions – Product Line Decisions/Managing Product Line Decision –Meaning & Definition of Product Life Cycle (PLC) – Characteristics of PLC – Assumptions of PLC- Stages of PLC.

Unit-IV:

Branding: Meaning & Definition – Factors to be considered in Branding – Advantages & Disadvantages of Branding.

Packaging: Meaning & Definition – Importance of Packaging – Functions of Packaging – Requirements of Good Packaging – Kinds of packaging.

Labeling: Meaning & Definition – Classifications of Labeling – Role of Labeling In packaging.

Pricing: Meaning & Definition - Objectives of Pricing – Factors affecting Pricing Decisions – Pricing Methods/Approaches (Cost –Oriented, Customer Demand Oriented, Competition Oriented)

Unit V: Marketing Channels: Meaning & Definition of Marketing Channels – Characteristics of Marketing Channels – Purpose of Marketing Channels – Need For Marketing Channels- Functions of Marketing Channels – Effectiveness of Marketing Channels – Factors Influencing Channel Decisions – Types of Channels of Distribution.

II BBA IV SEMESTER SYLLABUS 2017-18

TITLE: FUNDAMENTALS OF RESEARCH METHODOLOGY

Objective: To equip the students with the basic understanding of research methodology and to provide insight into the application of modern analytical tools and techniques for the purpose of management decision making.

UNIT - I: Introduction

Meaning & Definition of Research – Objectives of Research - Importance of Research Motivation of research - Types of Research- Research Approaches – Limitations of Research

UNIT - II: Defining Research Problem

What is Research problem – Selecting the Problem- Necessity of defining the problem – Techniques / Steps involved in Defining a problem.

UNIT -III: Research Design

Meaning of Research Design – Features of Good Design – Need for Research Design- Purpose of Research Design – Components of Research Design – Requirements for a Good Research Design.

UNIT  -IV: Sampling Design

Meaning of Sampling – Steps/Elements in Sampling Design – Characteristics of a Good Sample Design- Advantages of Sampling – Disadvantages of Sampling

UNIT -V: Methods of Data Collection

Meaning of Data Collection – Types of Data Collection – Primary Data: Meaning of Primary Data – Advantages of Primary Data – Disadvantages of Primary Data – Secondary Data: Meaning of Secondary Data – Advantages of Secondary Data – Disadvantages of Secondary Data – Comparison of Primary Data & Secondary Data.

Refernce:

·         Research methodology methods and techniques CR Kothari,New Age Internatinal Limited Publishers.

III BBA V SEMESTER SYLLABUS 2017-18

TITLE: E-COMMERCE

Objective: The objectives of the course are to introduce the concept of electronic commerce, and to understand how electronic commerce is affecting business enterprises, governments, consumers and people in general.

Unit-I: e-Commerce: Features - Distinction between e-Commerce and e-Business - Types of Business Models: B2B, B2C, C2C - Benefits and Limitations of e-Commerce applications.     

Unit-II: e-Business Applications: Integration and e-Business suits - ERP, e-SCM, e-CRM - methods and benefits of e-Payment Systems –e-Marketing – applications and issues

Unit-III: e-Business in different Fields: e-Tourism – e-Recruitment – e-Stock Market – e-Capital Market - e-Publishing and e-Books.

 Unit-IV: Online Education:  Process - Methods - e-Content development and deliveries - Major technologies used in e-Education - Online testing - Methods - Future trends.  .

Unit-V: Mobile Commerce: Ticketing - MeeSeva - Government and Consumer Services – e-Retailing - e-Groceries – Security challenges - Case Studies.

References:

1. Turban E. Lee J., King D. and Chung H.M: Electronic commerce-a Managerial Perspective,      Prentice-Hall International, Inc.

 2. Bhatia V., E-commerce, Khanna Book Pub. Co. (P) Ltd., Delhi.

3. Daniel Amor, E Business R (Evolution), Pearson Education.

4. Krishnamurthy, E-Commerce Management, Vikas Publishing House.

III BBA V SEMESTER SYLLABUS 2017-18

TITLE: BUSINESS LAW

Objective: To understand legal procedures and practices.

Outcome: The academic study of law gives an insight into legal systems on which much day-to-day life is based.

Unit-I: Law of Contract – Essentials of valid contract, Kinds of Contracts, Offer, Acceptance, Consideration, Capacity of Parties to a contract, Free Consent, Stranger to the contract.

Unit-II: Contingent Contracts, Performance of Contract, Discharge of Contract, Quasi Contracts, Breach of Contracts and Remedies.

Unit-III: Specific Contract – Contract of Indemnity – Guarantee Contract – Contract of Bailment – Pledge – Contract of Agency.

Unit-IV: Sale of Goods Act – Essentials of Sale Contract – Sale and Agreement to Sale – Conditions and Warranties – Unpaid Seller – Rules of transfer of Property.

Unit-V: Companies Act 1956 – Introduction – Characteristics – Formation of a Company – Memorandum of Association (MOA) – Articles of Association (AOA) - Certificate of Commencement of Business – Certificate of Incorporation of Business – Meetings – Resolutions – Winding of a Company – Companies Act 2013.

References:

1.      Indian Contract Law – Bare Act, Government of India.

2.      N. D. Kapoor Mercantile Law, Sultan Chand & Company, New Delhi.

3.      Balchandani – Business Laws.

III BBA V SEMESTER SYLLABUS 2017-18

TITLE: FUNDAMENTALS OF RESEARCH METHODOLOGY

Objective: To equip the students with the basic understanding of research methodology and to provide insight into the application of modern analytical tools and techniques for the purpose of management decision making.

UNIT - I: Introduction

Meaning & Definition of Research – Objectives of Research - Importance of Research Motivation of research - Types of Research- Research Approaches – Limitations of Research

UNIT - II: Defining Research Problem

What is Research problem – Selecting the Problem- Necessity of defining the problem – Techniques / Steps involved in Defining a problem.

UNIT -III: Research Design

Meaning of Research Design – Features of Good Design – Need for Research Design- Purpose of Research Design – Components of Research Design – Requirements for a Good Research Design.

UNIT  -IV: Sampling Design

Meaning of Sampling – Steps/Elements in Sampling Design – Characteristics of a Good Sample Design- Advantages of Sampling – Disadvantages of Sampling

UNIT -V: Methods of Data Collection

Meaning of Data Collection – Types of Data Collection – Primary Data: Meaning of Primary Data – Advantages of Primary Data – Disadvantages of Primary Data – Secondary Data: Meaning of Secondary Data – Advantages of Secondary Data – Disadvantages of Secondary Data – Comparison of Primary Data & Secondary Data.

Refernce:

Research methodology methods and techniques CR Kothari,New Age Internatinal Limited Publishers     

                       III BBA V SEMESTER SYLLABUS 2017-18                          

TITLE: PHOTOSHOP AND INTERNET APPLICATIONS

Unit – I

PHOTOSHOP BASICS: - Photoshop Introduction, Uses of Photoshop, Photoshop versions  Screen elements, colors description -Creating and Saving Photoshop Documents - Browsing images and duplicating them.

PHOTOSHOP TOOLS: Tool box description - Marquee tool - Move tool - Lasso tools Magic wand tool - Healing Brush tool and Patch tool. - Brush tool and Pencil tool - Cloning tool- Pattern tool – History brush tool - Art History tool - Eraser tools - Gradient tool - Paint Bucket tool - Blur Tool - Sharpen tool- Smudging tool - Dodge Tool - Burn Tool - Sponge tool - Text tools - Type mask tool - Pen Tools- shapes Tool such as Rectangle, Ellipse, Polygonal, line etc - Eye dropper tool - Measure Tool - Zoom tool - Hand tool - Working with Background and Foreground colors  - Quick Mask mode - Working with Screen modes.

Unit - II

LAYERS: Understanding the Layers - Hiding/Unhiding Layers Palette - Creating a new layer - Selecting a Layer - Deleting a Layer - Naming a Layer – Hiding / Unhiding Layer -  Linking Layer – Layer Fill and Opacity – Locking Layers – Layer Modes – Ordering Layers – Copying Layers – Duplicating Layers – Masking Layers –  Merging Layers - Layer Properties BLENDING OPTIONS : Blending options for Images - Blending options for Shapes - Blending options for Text:

Unit - III

 SOME IMPORTANT MENU COMMANDS: FILE – Recent documents – Save As – Contact Sheets-Gallery – Printing with Preview – Printing - EDIT – Step forward – Step backward – Cut – Copy – Copy merged – Paste – Paste into – Fill – Stroke – Free Transform – Different Transforms. IMAGE – image modes – Levels – Curves – Color Balance – Brightness/ Contrast – Desaturate – Threshold – Variations LAYERS – New Fill Layer – New Adjustment Layer – Group with Previous – Flatten Image. SELECT – All – Deselect – Reselect – Inverse – Feather – Transform Selection . Filters – All options Filters. VIEW – Working with rules, guides.

WORKING WITH PALLETS: Navigator Pallet – Colour Pallet – History Pallet – Actions Pallet – Brushes – Character – Paragraph.

Unit - IV

DESIGNING PART: Modifying old images to new one - Black and white photo to colour - Preparing Visiting Cards -Preparing Wedding Invitations -Photo Creations -Preparing Passport size photos -Designing Cover Pages - Flex board designing - Designing real world objects - Creating Photo Albums - Creating different text effects with filters and blending options - Designing techniques for different and variety of creations.

Unit – V

Internet Applications: Blog Creation – Maintenance of  Blog – Creating and running free website – Using social media for business promotions –  using online internet applications – Using free sms, voice calls services – downloading software and business applications – Experiencing virtual life world – Internet security options.

                               III BBA V SEMESTER SYLLABUS 2017-18                          

TITLE: MANAGEMENT ACCOUNTING

Objective: To integrate GAAP in Accounting for Managers

                   To excel in problem solving

Outcome: Demonstrate Accounting compliance and planning

                  Learn the managerial Accounting concepts

Unit – I: Management Accounting - Introduction – Meaning – Nature and Scope of Management Accounting.

              Company Final Accounts – Trading Accounting – Profit & Loss Accounting – Profit & Loss Appropriation Account – Balance Sheet – Adjustments.

Unit – II: Financial Statements & Financial Analysis – Introduction – Meaning – Importance – Types of Financial Statements – Financial Analysis – Meaning – Types of Financial Analysis.

Ratio Analysis – Introduction – Importance of Ratio Analysis – Limitations – Computation of Ratios from the Profit & Loss Account – Gross Profit Ratio – Net Profit Ratio – Operating Ratio – Operating Profit Ratio – Computation of Ratios from the Balance Sheet – Current Ratio – Liquid Ratio (Acid Test Ratio) – Absolute Liquidity Ratio – Debt Equity Ratio – Proprietary Ratio – Working Capital Turnover Ratio – Total Assets Turnover Ratio –Return on capital employed. 

Unit – III: Funds Flow Statement – Introduction – Meaning – Significance and Importance of Funds Flow Statement – Difference between Funds Flow Statement and Income Statement – Statement of changes in working capital – Calculation of Funds From Operations – Preparation of Funds Flow Statement.

Unit – IV: Cash Flow Statement – Introduction – Meaning – Importance of Cash Flow Statement – Limitations – Differences between Cash Flow Statement and Funds Flow Operations – Procedure for preparing Cash Flow Statement – Preparation of Cash Flow Statement.

Unit – V: Marginal Costing and Break Even Analysis – Marginal Costing – Meaning – Features – Advantages of Marginal Costing – Limitations – Break Even Analysis - Calculation of Break Even Point – Margin of Safety – Applications of Marginal Costing and Cost-Volume-Profit Analysis – Make/Buy Decision.

References:

1.      S.P. Jain, K.L. Narang, Simmi Agarwal and Monika Sehgal, Cost and Management Accounting, Kalyani Publishers.

2.      Shashi K. Gupta, R.K. Sharma and Anuj Gupta, Management Accounting and Financial Management, Kalyani Publishers.

3.      Debasrshi Bhattacharya, Management Accounting.

4.      G. Prasad, Accounting for Managers, Jai Bharat Publishers.

                                 III BBA V SEMESTER SYLLABUS 2017-18                

TITLE: FINANCIAL MARKETS & SERVICES

Objective: To familiarize the students with the Financial Markets and Traditional & Modern Financial Services.

Outcome:

1.      Students will equip with the knowledge of Issues in Primary & Secondary Markets.

2.      Gain Knowledge about the various Financial Services.

Unit – I: Financial Markets – Introduction – Types of Financial Markets – Securities and Role of Regulator – Primary Market – Procedure for buying shares through IPO – Dematerialization of Securities.

Unit – II: Secondary Market – Stock Exchanges, Stock Trading – Products in Secondary Market: Equity, Debt: Derivatives – Types: Commodity Derivatives & Financial Derivatives.

Unit – III: SEBI – Objectives of SEBI – Organization – Functions of Functioning of SEBI – Powers of SEBI – Role of SEBI in marketing of Securities and protection of Investor Interest – SEBI guide line towards the issue of Equity Shares and Debentures.

Unit – IV: Financial Services – Types of Financial Services – Factoring and Forfeiting – Meaning – Role of Financial Services – Theoretical Framework – Factoring Services in India.

Unit – V: Mutual Funds – The Concept and Objectives of Mutual Funds – Types – Advantages of Mutual Funds – Importance of Mutual Funds – Risk in dealing with Mutual Funds.

References:

1.      Gupta L. C: Stock Exchange Trading in India: Society for Capital Market Research & Development, Delhi, 1997.

2.      Financial Markets: A Beginners Module, Work Book from NSE Reference Book.

3.      Vasant Desai: Financial Markets and Services: Financial Markets & Services.

4.      V. A. Avadhani: Financial Services in India, Himalaya Publishers.

             III BBA VI SEMESTER SYLLABUS 2017-18   

TITLE: BUSINESS STRATEGY

Objective: To introduce the basics of the how organizations are managed, with a special focus on the role played by a business firm’s strategy.

Outcome: To independently assess or predict business performance based on the detailed analysis of a specific problem, case or company.

Unit-I: Introduction to Business Strategy: Concept of Business Strategy, Need for Business Strategy, Essentials of Effective Strategy, Effects of Inadequate Strategies, Functions of Business Strategies

Unit-II: Strategic Analysis: Strategic Analysis – definition, Need for Strategic Analysis & Environmental Scanning, Understanding environment of business for strategic analysis, Strategic thinkers & their contributions, Role of Strategic Analysis in Policy making 

Unit-III: Strategy Formulation: Types of Strategies, Steps in Strategy Formulation, Core Competencies and their Importance in Strategy Formulation,

 Unit-IV: Strategic Planning and Implementation: Strategic Planning Process, Types of Strategies, Stability, Expansion or Growth, Mergers and Acquisitions, Activating Strategy, Issues in Strategy Implementation, Integrating the Functional Plan and Policies, 

Unit-V: Strategic Management Process: Strategic Management Process, Strategic Vision and the role of a Strategist, Criteria for Effective strategy, Role of Strategic Management in Policy Making.

References:

1.      Nitin Balwani, Strategic Management & Business Policy, Excel Books, New Delhi.

2.      UpendraKachru, Strategic Management: Concepts & Cases, Excel Books, New Delhi. 

Porter, M.E., Competitive Strategy, The Free Press, New York, 1980. 

III BBA VI SEMESTER SYLLABUS 2017-18    

TITLE: INTERNATIONAL BUSINESS

            Objective: To facilitate the students in understanding International Business in a multicultural world.

Outcome: Equip them with the knowledge of impact of various economic, legal, cultural, geographical, and political systems on international business.                 

Unit – I:

 International Business -Meaning-Definition-Objectives-Reasons of Internalisation-Internationalisation process- Approaches of International business -Significance-limitations-difference between international business& Domestic business

Unit – II:

Foreign Exchange Markets- Meaning-Definition- Features of Foreign Exchange Market –Factors affecting foreign exchange market-Classification (spot, forward)-Functions of Foreign Exchange Market-Participants of foreign exchange market-Advantages and Disadvantages of foreign exchange market.

Unit – III:

 Balance of Payments-Meaning –Definition-Characteristics-Fundamentals of BOP-components (current account, capital account, official reserve account)-BOP accounting statement- Disequilibrium in BOP-Methods of Correction.

.

Unit – IV:

 Trade strategies-Introduction-Types of trade strategies (Inward oriented trade strategies, Outward oriented trade strategies)-Protection-Techniques of protection-Arguments for Protection-Free trade-Arguments for free trade-Free trade vs Protection-Trade Blocks.

Unit – V:

Procedure and Documents: Export and Import procedure-Bill of lading-Consular Invoice-Commercial Invoice-AR and GP Forms-Mate Receipt-Letter of Credit-Exim list-Packing list-Incentives to exports-Exim Policy 2012.

References:

1.      C.Jeevanandam,Foreign Exchange Practice, Concepts&Control, Sultan Chand&Sons.

2.      T.S.Balagopal, Export Management, Himalaya Publishing House.

3.      KPM Sundaram&Rudradatta, Indian Economy, S.Chand&Co. , New Delhi.

4.      Francis Cherumilum, Foreign Trade& Export Management, Himalaya Publication.

III BBA VI SEMESTER SYLLABUS 2017-18    

TITLE: TAXATION

Objective:

                   By the end of this course, students should be able to research and analyse tax concepts and evaluate tax case law.

Learning Outcome:              

                   By the end of this course, students should be able to identify and explain the self-assessment system of tax administration.

Unit 1: Basic Concepts: Income – Agricultural Income – Person – Assessee – Assessment Year – Previous Year – Gross Total Income – Total Income – Maximum Marginal Rate of Tax – Residential Status – Scope of Total Income on the Basis of Residential Status – Exempted income under section.

Unit 2: Computation of Income under different heads: Salaries – Allowances – Perquisites – Profit in lieu of Salary – Gratuity – Pension – Income from house property: Annual value of House Property – Computation under different circumstances – Deduction from annual value.

Unit 3: Gross Total  income:    Meaning   - Deductions  from  Gross Total  income  -  Sec 80C, Sec 80D,  Se 80DD,  Sec 80E  and  Sec 80G. -  Computation of Total Income – Computation of Tax Liability.

Unit 4: Income Tax Authorities:  Central Board of Direct taxes   -   Assessing Officer   - functions.

                Permanent Account Number, Self Assessment - Tax Deducted at Source – Advance payment of Tax (Only for Short notes)

Unit 5: VAT – Introduction – Background of VAT – Characteristics – Benefits – Need for Introduce VAT - Advantages – Limitations - Input Tax & Output Tax - Computation of VAT.

References:

1.      Vinod K. Singhania: Direct Taxes – Law and Practice, Taxman Publication.

2.      B.B. Lal: Direct Taxes, Konark Publisher (P) Ltd.

3.      Bhagwati Prasad: Direct Taxes – Law and Practice, Wishwa Prakashan.

4.      Dr. Mehrotra and Goyal: Direct Taxes – Law and Practice, Sahitya Bhavan Publication.

III BBA VI SEMESTER SYLLABUS 2017-18    

TITLE: COMPUTERIZED ACCOUNTING THROUGH TALLY

   Unit – I

            Introduction to Tally - Features of tally – Tally Screen elements - Gate way of Tally  -Accounts info menu – Inventory info menu – Button Bar – work area etc – Company – Creation of a company – Alternation and Deletion of a company – Company Security.

Unit – II

            Classification of accounts – Accounts groups – Ledger accounts – Hierarchy of accounts – Accounts groups of balance sheet: capital accounts – loans – current accounts – fixed assets – investments – current assets- Accounts groups of profit and loss account: sales – purchases – direct and indirect incomes – direct and indirect expenses – common mistakes committed in account groups  - Account Masters – Creation and Management of Masters using Tally.

Unit – III

            Account Vouchers – Types of vouchers – Maintenance of Vouchers using Tally – Inventory Accounting – Day book -  Final accounts – Balance sheet – Liabilities side of balance sheet – assets side of Balance sheet – Buttons at balance sheet screen – Profit and loss Accounts – Buttons at Profit and Loss account – Trail balance sheet – Cash and Bank Account – Individual Master Reports – Printing configurations.

Unit – IV

Accounting Features: Multi Currency – Bill wise details – Interest Calculations – Cost Centres – Invoice Mode – Cheque Printing - Budgets

Inventory Features: Godowns – Stock categories – Batch wise details – Purchase and sales orders

Unit – V

Inventory Features: Price Levels – Additional cost of purchase – Actual and Different bills –

Taxation Features: VAT – TDS – TCS – Service Tax – FBT – Excise

Text Books:  Implementation of TALLY        - BPB Publications

III BBA VI SEMESTER SYLLABUS 2017-18    

TITLE ADVERTISING AND MEDIA MANAGEMENT

Objective: To provide students an opportunity to gain an understanding of advertising and sales promotion practices.

Learning Outcome: Demonstrate preparation of evaluation tools for promotion and advertising campaigns, as indicated by suggested methods in projects, assignments, and tests.

Unit I: Advertising: Introduction – Meaning – Definition – Evolution of Advertising – Functions of Advertising – Primary functions – Secondary functions – Importance of Advertising – Difference between Advertising and Propaganda – Advertising and Publicity – Public Relations – Importance - Public Relations Vs Publicity.

            Types of Advertising – Classified – Political Advertising – Public Service Advertisements – Geographical Spread – Advertisement by Target Group.

Unit II: Advertising Agency: Introduction – Meaning – Definition – Importance of Advertising Agency – Selection of Advertising agency – Advantages of using an advertising agency – Qualities of good advertising copy – Basic Instincts of consumers – Scientific Advertising.

Unit III: Creative Execution: Introduction – Meaning – Aspects of creative execution – Verbal Creative Execution - Visual Creative Execution – Headlines – Sub headlines – Slogan – Writing scripts for broad cast media – Writing a script for Television – Layout – Stages of preparing Layout – Qualities of good layout – Illustrations – Importance of Illustrations – Size – Colour.

Unit IV: Sales Promotion: Introduction – Meaning – Objectives of Sales Promotion - Need for Sales Promotion - Importance of Promotion - Differences between Sales Promotion, Advertising and Personal Selling.

Qualities of successful Salesman – Physical Attributes – Mental Attributes – Moral and Social Attributes – Vocational Attributes

Unit V: Media Planning – Research, Frequency and Continuity, Media Information and Selection, Media Plan and Framework – Media Mix – TRP Rating – Creativity in Media Planning – Significance of Mass Media to Business.

References:

1.      Jack G. Wiechmann, N.T.C’s Dictionary of Advertising, NTC Publishing Group Lincolnwood, Illinois, U.S.A. 1998.

2.      D.B. Taraporevala: Advertising Management – Selected Readings, D.B. Taraporevalla & Sons Co. Private Ltd., Bombay, 1965.

3.      J.S. Chandan, Jaggit Singh, P.N. Malhan: Essentials of Advertising, Oxford & IBH Publishing Co. Pvt, Ltd, Calcutta, 1990.

III BBA VI SEMESTER SYLLABUS 2017-18    

TITLE:  LOGISTICS AND SUPPLY CHAIN MANAGEMENT

Objectives:

1.      To gain a working understanding of logistics principles and to explore students to the language of logistics.

2.      To view logistics as more than operational function that passively executes a plan, but as a strategic function that creates value and competitive advantage.

3.      To prepare students for career opportunities.

Students Expected Outcomes: Upon completion of this course, the student should:

1.      Understand basic terminology and supply chain operations in the context of today’s business environment.

2.      Be able to observe and study business operations and then describe the logistics/supply chain systems in oral and written presentations.

UNIT-I

Logistics Management – origin – definition – objectives - types of logistics - components of Logistics management-significance of Logistics management-automation and outsourcing-customer service and Logistic management-A perspective-concept in logistics and physical distribution-Logistics in 21^st century.

UNIT – II

Types of Inventory Control – Demand Forecasting – Ware housing and stores management – routing – transport management – codification – distribution channel management – distribution resource plan (DRP).

UNIT-III

 Supply chain management- meaning and definition –features of supply chain management-objectives of supply chain management -significance of supply chain management -functions of supply chain management -components of supply chain management -factors influencing supply chain management-participants in supply chain management-differences between logistics and supply chain management-global applications

UNIT -IV

Role of manager in supply chain-supply chain performance drivers-key enablers in supply chain improvement-Inter-relation between enablers and levels of supply chain improvement-systems and value of supply chain

UNIT- V

Aligning the supply chain with business strategy-SCOR model –outsourcing and 3PLs-fourth party logistics-bull whip effect and supply chain-supply chain relationships-conflict resolution strategies-certifications.

REFERENCES

1.      G.Raghuram &N Rangaraj, logistics and supply chain management-cases and concepts. Mc Millan

2.      Martin Christopher, logistics and supply management ;creating value-adding networks ,FT press

3.      Janat shah, logistics and supply chain management ;text and cases ,pearson

4.      D K Agarwal,Textbook of  logistics and supply chain management Mac Millan2003

III BBA SYLLABUS FOR V AND VI SEMESTERS 2017-18         

TITLE:  BBA Practicals

UNIT I: BANKING and INSURANCE

Opening Bank Account – KYC Norms - Types of Cheques – Filling up Bank Forms – Demand Draft – Deposit Form – Withdrawal Form – Promissory Note – Booking on line Railway Tickets – Life Insurance Terminology in Life Insurance - General Insurance – Health Insurance.-  Fill up the application form to take insurance policy.

UNIT II: TAXATION

Computation of Tax Liability of an individual – Preparation of Form No.16 – ITR –I –ITR – II – Online submission -  Form 15G & 15 H – PAN CARD – Filling up the application for PAN Card.

UNIT III: MANAGEMENT AND AUDITING

Management Skills – Principles of Management – Memorandum of Association – Article of Association – Prospectus – Auditor’s  Report – Contents of Auditor’s  Report – Types of Auditor’s Report.S

UNIT IV: Business Correspondence and Report Writing

Business Letters – Types of Business letters – Contents of Business Letters – Business Reports- Types of business reports - Contents of Business Reports – Stages of Business Report

UNIT V: Financial Management

Filling up of Share Application – Filling up of Debenture Application – DMAT Account – Financial analysis of the company through ratio analysis - Profitability ratio – Current ratio – Quick ratio – Debt Equity Ratio - Working Capital Turnover ratio.